As a savvy marketer, you know your content strategy must include video, and lots of it.
The problem is, the actual process of making videos can be overwhelming. Creating videos that get the results you need can be difficult. We can help!
Brand Videos
Also known as About Us Videos, Who We Are Videos, and Welcome Videos, a Brand Video is a great way to introduce potential customers to your people, processes and products. This is the video you should feature prominently on your website, in your trade show booth, on your social media channels, and when giving in-person or virtual sales presentations. If you aren’t already using video content in your marketing and sales efforts, producing a Company Brand Video is definitely the best place to start.
Product Videos
When you need to launch a new product line or breathe new life into an existing one, a well-produced Product Video can help you attract more customers and drive sales. Product Videos are most effective when embedded into product landing pages on your website, displayed in your trade show booth at industry conferences, shared via social media, and when giving in-person sales demonstrations. These videos can also be very helpful when provided to distributors and retailers for use in their sales programs.
Case Study Videos
We know the best form of advertising is word-of-mouth. So why not let your customers do the talking? Case Study videos can be highly effective in illustrating the value of your products and services through real customer success stories. These videos are great for corporate websites, social campaigns, and sales presentations.
Social Videos
Need snackable content to keep your audience engaged? Then social videos are for you! Create a video content strategy specifically for social campaigns, or at the very least, create cut-downs from longer form videos for your social channels.
Culture Videos
Where Company Brand Videos and Product Videos are designed to attract new customers, the purpose of a Culture Video is to recruit, engage, and onboard new employees. These videos help humanize your company and work to immerse new hires into the who, why and how of your organization. Culture Videos are most effective when showcased on your recruitment websites, online job listings, at recruitment fairs, and during the the process of onboarding new employees.
Sizzle Videos
When you want to add serious eye candy to your social media channels, company meetings, trade show exhibits, or product showrooms, 6 STRONG MEDIA can help you develop a sweet Sizzle Video that will capture the attention of your target audience, keep them engaged and generate a higher level of interest in your product, service or program.