A company preparing for an IPO has no shortage of advisors.
Investment bankers, attorneys, accountants, consultants and investor relations firms all play an important role.
But an IPO is as much a communication event as it is a financial one.
Almost overnight, the audience gets bigger. Employees have new questions. Investors want to know the people behind the business. Customers wonder what growth will mean for them. Recruiting accelerates and teams expand.
And that’s the part companies don’t always prepare for.
If I were invited into those early conversations, I’d start by asking how the organization plans to communicate at a completely different scale.
How will a new employee hear the founder explain the company’s vision?
How will investors get to know the leadership team beyond an earnings call?
How will you preserve and share the culture and knowledge that currently lives within a handful of key employees?
Those questions may eventually lead to video, but they start with something bigger. Maintaining clarity and connection while everything around you is changing.
Organizations don’t outgrow their ability to operate nearly as often as they outgrow their ability to communicate.
An IPO just has a way of revealing it faster.
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