How Do You Know If Video Will Actually Drive Sales?
It’s a question leadership asks often when video budgets come up.
The truth? Proving video ROI is easier than most teams realize. You just have to measure what matters.
Start with clarity. Before creating anything, define the action you want viewers to take. Book a demo, request a quote, or visit a product page. If the goal isn’t clear, the results won’t be either.
Next, look beyond closed deals. Video influences the entire buyer journey. Metrics like watch time, click-throughs, and landing page activity are early indicators of revenue—and when they rise, sales usually follow.
Attribution seals the case. When video links and landing pages feed into your CRM, you can see exactly how viewers convert compared to non-viewers.
Want hard proof? Run an A/B test. One campaign with video, one without. Measure engagement, sign-ups, and sales conversations. The difference is often clear.
And remember, video isn’t a one-time expense. It’s an asset. One well-produced video can generate leads for years and be repurposed across channels.
Video drives sales. The data is there. You just have to present it in the language leadership understands.
We Are a Creative Video Agency
6 STRONG MEDIA offers a faster, simpler way to make great videos, without all the hassle. Our professional services include turn-key video production, motion graphic animation, video editing, and freelance camera crews. We offer our corporate clients and creative agency partners flexible pricing, top-quality work and lightning-fast turnarounds, all while making the production process fun, easy and stress-free.