Using a testimonial video at a fundraising event is a great way to inspire your audience and encourage donations. Here are some steps to take to effectively use your testimonial video to raise money in real time at your event:
Create a compelling testimonial video: The first step is to create a powerful testimonial video that highlights your organization's mission, impact, and the people you serve. Your video should evoke emotion and inspire viewers to take action.
Choose the right moment to show the video: Plan to show your video at a strategic moment during the event when you have the full attention of the audience. This could be during a specific part of the program, such as after a keynote speaker or during a lull in the evening's activities.
Build excitement before the video: Build up anticipation for the video by mentioning it several times throughout the event. Share sneak peeks of the video on social media or through email to get attendees excited about what's to come.
Make a clear ask: After the video is shown, make a clear and direct ask for donations. Encourage attendees to take action and make a donation in real time using mobile giving technology, such as text-to-give or a mobile bidding platform.
Display progress in real time: Display the progress of your fundraising efforts in real time using a fundraising thermometer or progress bar. This will help create a sense of urgency and encourage attendees to donate.
Follow up with donors: After the event, follow up with donors to thank them for their support and keep them engaged with your organization. Share updates on how their donation is making a difference and continue to build a relationship with them.
By using a testimonial video to inspire and engage your audience, and combining it with a clear ask and real-time fundraising technology, you can effectively raise money in real time at your fundraising event.
Need help producing videos for your company?
As a full-service video production agency with 250+ camera crews strategically located in cities throughout the United States, 6 STRONG MEDIA offers a faster, simpler way to make great videos for your company, without all the hassle. Let’s explore working together!