Preparing your interviewees for filming a testimonial video is a critical step in ensuring that your video captures the right message and has the intended impact.
Here are some tips for preparing your subjects:
Explain the purpose: Explain to your subjects the purpose of the testimonial video and how it will be used to promote your organization. Help them understand how their story will make a difference and the impact it can have.
Set expectations: Let your subjects know what to expect during the filming process. Explain the types of questions you will ask, what types of shots will be taken, and how long the filming will take.
Rehearse: Give your subjects an opportunity to practice their answers and rehearse their stories. This can help them feel more comfortable and confident during the actual filming.
Provide guidance: Give your subjects guidance on what to wear, how to groom themselves, and how to prepare their space for filming. If they will be speaking on camera, give them tips on how to speak clearly and confidently.
Be empathetic: It’s important to remember that the subject may be sharing a difficult or emotional experience. Be empathetic and sensitive to their needs, and provide support as needed.
Get a release: Make sure your subjects sign a release form giving you permission to use their image and story in your testimonial video.
By preparing your interview subjects in these ways, you can help ensure that they are comfortable, confident, and ready to share their story. This will result in a more impactful and powerful testimonial video that can help generate leads, increase revenue, raise funds and/or build awareness for your organization.
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