After creating a compelling testimonial video for your organization, the next step is to share it with the world. But how do you make sure that your video reaches as many people as possible, and that those people are the ones who are most likely to become customers?
Here are some strategies for reaching new audiences with your video:
Share on social media: One of the most effective ways to reach a large audience quickly is through social media. Share your video on your organization's social media accounts, and ask your supporters to share it with their networks. Be sure to include a call-to-action in your posts, asking viewers to make a donation or take some other action to support your cause.
Reach out to influencers: Identify influencers in your field or related fields who have a large following on social media, and ask them to share your video with their followers. Be sure to personalize your outreach and explain why you think your video would be of interest to their audience.
Use paid advertising: While organic reach on social media can be limited, using paid advertising can help you reach a larger audience. Consider using targeted Facebook ads or Google AdWords to reach people who are most likely to need your products or services.
Embed the video on your website: Make sure your video is prominently displayed on your organization's website. This can help drive traffic to your site and encourage people to learn more about your organization and the work you do.
Send it to your email list: If you have an email list of supporters, send the video to them along with a personal message from your organization's leadership. Be sure to include a call-to-action asking viewers to make a donation or take some other action to support your cause.
Pitch it to media outlets: Reach out to local media outlets, including newspapers, TV stations, and radio stations, and pitch your video as a potential story. If your video is compelling and tells a powerful story, it could be picked up by a news outlet and shared with a much larger audience.
Show it at events: If your organization hosts events, consider showing your testimonial video as part of the program. This can help create an emotional connection between the audience and your company, and encourage attendees to make a purchase or take some other action to support your organization.
By using these strategies to reach new audiences with your testimonial video, you can help raise awareness about your company and encourage more people to take action related to purchasing your products or services.
Need help producing videos for your company?
As a full-service video production agency with 250+ camera crews strategically located in cities throughout the United States, 6 STRONG MEDIA offers a faster, simpler way to make great videos for your company, without all the hassle. Let’s explore working together!