A boring testimonial video can fail to engage viewers and may not achieve the intended goals of the organization.
Here are some things that can make a testimonial video boring:
Lack of emotional appeal: Testimonial videos should connect with viewers on an emotional level, whether through inspiring stories, personal testimonials, or impactful visuals. A video that fails to capture the audience's emotions can come across as dull and boring.
Lack of storytelling: A testimonial video should tell a compelling story that showcases the organization's impact, mission, products or services. If the video feels like a dry recitation of facts and figures without a narrative structure, it can be less interesting to viewers.
Poor production quality: If the video is poorly shot or edited, it can be distracting and detract from the impact of the content. The sound and visual quality of the video should be high to keep viewers engaged.
Lengthy run time: A testimonial video that drags on for too long can lose the audience's attention. The length of the video should be appropriate for the content, and the organization should strive to keep the video as concise as possible. We recommend a testimonial video be between 1 to 3 minutes in length.
Lack of variety: If a video only features one person speaking, or only one type of visual content, it can become monotonous. It's important to vary the content in the video to keep the audience engaged and interested. Don’t skimp on capturing great b-roll that features your team members, products or services in action!
By avoiding these pitfalls and creating a video that connects emotionally, tells a compelling story, is of high production quality, is the appropriate length, and offers variety, organizations can create testimonial videos that engage and inspire their audiences.
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