If you decide to work with a video production agency to produce your testimonial video, it's important to have an understanding of what to expect from the process.
This article will provide an overview of what you can anticipate when working with a professional video production team.
Initial Consultation
The video production process typically begins with an initial consultation. During this meeting, you'll discuss your goals for the project, the message you want to convey, and any other details that are important to you. You'll also have the opportunity to learn more about the video production agency, their process, and their experience.
Concept Development
After the initial consultation, the video production team will begin developing a concept for your testimonial video. This may involve brainstorming ideas, developing a script outline, writing interview questions and creating shot lists. This is an important step in the process, as it lays the foundation for the rest of the project.
Pre-Production
Once the concept has been approved, the pre-production phase begins. This is where the logistics of the shoot are planned, including scouting locations, coordinating schedules, and gathering any necessary equipment. During this phase, the video production team will also work with you to prepare the subjects for filming, and finalize the shot list and interview questions.
Production
Production is the actual filming phase of the video production process. This is where the footage is captured, including interviews and b-roll footage. Depending on the complexity of the project, this may take anywhere from a few hours to several days.
Post-Production
After the footage has been captured, the post-production phase begins. This is where the footage is edited, color corrected, and sound is added. Music, voiceover, and any other post-production elements are also added during this phase. This is where the final product is created.
Review and Approval
Once the final video has been completed, it's important to review and approve the product before it is released. You'll have the opportunity to provide feedback and request any changes that need to be made.
Final Delivery
After the video has been approved, the final step is to deliver the video to you in the appropriate format. This will most likely be a digital file that can be uploaded to your website, social media channels or copied to a thumb drive for playing back on monitors, projectors, etc.
The video production process can vary depending on the company you choose to work with, but the steps outlined above are a good starting point for what to expect. It's important to work with a reputable video production agency that has experience producing testimonial videos to ensure the final product effectively communicates your message and resonates with your audience.
Need help producing videos for your company?
As a full-service video production agency with 250+ camera crews strategically located in cities throughout the United States, 6 STRONG MEDIA offers a faster, simpler way to make great videos for your company, without all the hassle. Let’s explore working together!