IVC US Selected 6 STRONG MEDIA to Develop a Product Story Video that Demonstrates Why "An Ordinary Day Deserves and Extraordinary Floor"
The production included professional actors with steady-cam footage and was featured on a massive 26' screen at the largest floor covering trade show in Las Vegas, NV. The video is also featured on IVC's website and social media channels.
IVC US's Trade Show Exhibit at the 2016 Surfaces Conference in Las Vegas, NV.
"Behind the Scenes"
6 STRONG MEDIA Executive Producer Kris Simmons and "Fetch" hanging out on the "Mess-Maker Approved" set.
Director of Photography (Michael Fulcher) and Cinematographer (Matt Sharpe) prepping for the shoot.
The sun didn't give us the natural light needed to execute our creative vision so we set this bad boy up to achieve the same effect.
6 STRONG MEDIA's Chris Braly (VP, Production) and Johnny Stockman (Creative Director) prepping the kitchen floor for another spill shot.
With careful lighting and lens selection, we were able to shoot this "early morning scene" in the middle of the afternoon.
Rock star actress, Janet Ivey, killing time while the 6 STRONG MEDIA crew sets up the next shot sequence.
Our Director of Photography (Michael Fulcher) orchestrates the movements between Actor and Cinematographer (Mark Sharp).
IVC's Angelina Cebrian keeps little Angelina (our mini-actress) engaged while the 6 STRONG crew makes a few tweaks. Isn't she adorable?
6 STRONG MEDIA Makeup Artist (Angela Jordan) quickly dries our actor's shoes so we can get a few more takes of the dog food scene.
This is the rig we built to pull off the floor's "point of view" shots at the end of the video. Don't tell, but that's the door to our CEO's office!
We Are a Creative Video Agency
6 STRONG MEDIA specializes in developing animated explainer videos, live-action videos and motion graphic animations that support marketing and internal communication strategies. We offer our corporate clients and creative agency partners flexible pricing, top-quality work and lightning fast turnarounds all while making the production process easy and stress-free.