Case Study
Girls' Inc. Unbought & Unbossed Awards Virtual Re-Mix
THE CHALLENGE
Due to state restrictions and public health concerns, Girl’s Inc. of Chattanooga’sannual Unbought and Unbossed Awards fell victim to the wrath of COVID-19, as an in-person event was no longer an option. As a signature fundraiser for the organization, they needed to figure out a way to have the event virtually.
THE PROCESS
The first step in the process was to contact virtual event and video professionals. That’s us! We consulted on the numerous ways this event could be produced while helping guide the planning team on the types of assets, people and other logistics that needed to be considered to create a high-energy, fast-paced, engaging and professionally-produced virtual experience.
The team then went to work creating a detailed run of show, identifying videos that needed to be produced as well as finding videos and other assets the client already had on-hand.
The Girls’ Inc. development and marketing team did an amazing job of promoting the event. Just because an event is virtual doesn’t mean you can cut corners on promoting the event and developing donors! With over 70 corporate tables sold, this was a healthy number of people to recruit from to become “virtual table hosts."
THE RESULTS
With the collaborative effort and hard work by the Girls Inc. volunteers, staff, and our experienced events team, we blew the top off this event!
Raised $18,500 via Text-to-Give during the one-hour virtual event (Goal was $15,000.)
Raised $125,325 overall through sponsorships and as people continued to give after the virtual event ended
Social Stats: 6,061 people reached by live stream content, 3,219 engagements, and 3,467 views
THE KUDOS!
"I can't say enough about the quality and professionalism at 6 STRONG MEDIA. Mandy and Kris provided great insight and guidance, delivered a great event and met and exceeded our expectations in every way! And, they are just awesome people!" Melissa Blevins,
CEO, Girls Inc. of Chattanooga
We Are a Creative Video Agency
6 STRONG MEDIA specializes in developing animated explainer videos, live-action videos and motion graphic animations that support marketing and internal communication strategies. We offer our corporate clients and creative agency partners flexible pricing, top-quality work and lightning fast turnarounds all while making the production process easy and stress-free.