Harness the Power of Video to Elevate your Marketing, Recruiting, Training, and Public Relations
In today’s world, producing video content is non-negotiable for businesses aiming to establish a strong online and offline presence. A well-rounded video strategy can seamlessly integrate into various facets of your business, from marketing and recruiting to training and public relations.
Below is a comprehensive blueprint outlining the types of videos (with samples) every company should consider producing to amplify the impact across these areas of your business.
Brand Introduction Video
Purpose: Introduce your brand's story, values, and mission
Content: Engaging visuals, narrative storytelling, and brand personality
Uses: Website, Social Media, Trade Shows, Conferences, In-Person Meetings
A brand introduction video is like a friendly hello from your company in video form – a short, snappy way to say, "Hey, this is who we are and what we're all about!" It's a quick snapshot that introduces your brand's personality, values, and what makes you special. Why should every company have one? Well, think of it like meeting someone new – you want to make a good first impression, right? A brand introduction video does just that for your company. It helps people get to know you fast, builds trust, and makes your brand memorable in a sea of options.
Customer Testimonial Videos
Purpose: Build trust by showcasing satisfied customers
Content: Interviews with customers sharing positive experiences
Uses: Website, Social Media, Trade Shows, Conferences, In-Person Meetings
A customer testimonial video is a happy shout-out from someone who used a company's product or service and loved it. It's like sharing good news with everyone, telling them, "Hey, this company is great, and here's why!" Companies should make these videos because they're like real stories from real people – not the company talking about itself. When customers see others genuinely happy with a product or service, it's like having a friend recommend something, making them more likely to trust and choose that company.
Company Culture Video
Purpose: Attract talent by showcasing your company's values and work environment
Content: Employee interviews, workplace scenes, and company events
Uses: Website, Social Media, Recruiting Fairs, New Employee Onboarding
A company culture video is a sneak peek into the family vibe at your workplace. It's a short, friendly video that shows what it's like to work in your company – the people, the atmosphere, and the cool things you do together. Every company should make these videos because they're like an open invitation, saying, "Come see who we are and why we love working here!" It's not just about the job; it's about the awesome team and the fun things you do together. Company culture videos help attract people who'll fit right in and feel at home, making your workplace a happy and motivated community.
Product Videos
Purpose: Highlight key features, benefits, and use cases
Content: Demonstrations, customer testimonials, and dynamic visuals
Uses: Website, Social Media, Trade Shows, Conferences, In-Person Meetings
A product video is like a little show-and-tell for your stuff – a short, fun video that shows people what your product is, how it works, and why it's awesome. It's like a friendly demonstration that helps customers see the cool features and benefits of your product or service in action. Now, why should every company have one? Simple – it's like giving your product a chance to shine in the spotlight! A product video makes it easy for customers to understand what you're offering, making them more likely to choose your awesome product over others.
Educational Content Videos
Purpose: Establish thought leadership and educate your audience
Content: How-to guides, industry insights, and expert interviews
Uses: Website, Social Media, Trade Shows
Educational content videos are like friendly instructors on the internet, sharing useful information about a topic or showing how to do something step by step. These videos aren't about selling stuff directly; they're about being helpful and building trust with your audience. When you teach people something useful, it's like saying, "Hey, we care about making your life easier or more fun!" Plus, people love to learn new things, so making educational content videos is a great way for your company to be a helpful and friendly presence in their lives.
Social Media Shorts
Purpose: Enhance social media engagement with concise, shareable content
Content: Quick tips, behind-the-scenes glimpses, and fun snippets
Uses: Social Media (Facebook, Instagram, TikTok, Youtube, etc.)
Social media short videos are quick, bite-sized stories your company tells on platforms like Instagram, TikTok, or Facebook. They're short and snappy, like mini-movies that catch people's attention while scrolling. Companies should make these videos because they're a fun and friendly way to show off your brand's personality. In a world where everyone's moving fast, short videos are like saying, "Hey, check out this cool, quick moment from us!" They're shareable, easy to watch, and help your company stay on people's minds in the fast-paced world of social media.
Job Position Teaser Videos
Purpose: Generate interest in open positions
Content: Brief overviews of roles, team testimonials, and growth opportunities
Uses: Website, Social Media, Recruiting Fairs, New Employee Onboarding
A job position teaser video is a quick and exciting preview of a job opening at your company. It's a short, engaging video that gives potential candidates a glimpse into what the job is all about, the cool things they'll get to do, and why it's an awesome opportunity. Making these videos is important because they're like an enthusiastic invitation, saying, "Hey, come be part of something amazing with us!" Job position teaser videos help you stand out in a sea of job listings, making it easy for candidates to picture themselves in the role and get excited about applying.
Employee Spotlight Videos
Purpose: Humanize your workforce and spotlight individual achievements
Content: Employee interviews, day-in-the-life narratives, and success stories
Uses: Website, Social Media, Recruiting Fairs, New Employee Onboarding
Employee spotlight videos are mini-celebrations of the awesome people who work at your company. These are short, friendly videos that introduce various team members, showcasing their personality, role, and what makes them special. Producing these videos is essential because they're like shining a spotlight on the real stars – your employees! It's a great way to celebrate diversity, teamwork, and the unique talents each person brings to the table. Employee spotlight videos create a positive and inclusive vibe, making everyone feel valued and connected.
Training and Development Videos
Purpose: Facilitate onboarding and ongoing employee development
Content: Training modules, process demonstrations, and skill-building sessions
Uses: Website, New Employee Onboarding
A training video is a strategic tool that companies employ to empower their workforce with essential skills and knowledge. Crafted with precision, these videos seamlessly blend informative content, engaging visuals, and step-by-step demonstrations to create an immersive learning experience. In the fast-paced corporate landscape, training videos become indispensable as they ensure consistent and efficient dissemination of information across teams. Companies benefit from this dynamic medium by streamlining the onboarding process, fostering a culture of continuous learning, and significantly reducing training costs associated with traditional methods. By embracing the power of training videos, organizations not only enhance employee performance but also cultivate a workforce that is agile, well-equipped, and ready to excel in the ever-evolving business landscape.
Onboarding Videos
Purpose: Streamline the onboarding process for new employees
Content: Welcome messages, company policies, and introduction to teams
Uses: Website, New Employee Onboarding
An onboarding video is a company's friendly welcome mat in video form, designed to make new hires feel like part of the team from day one. It's like a quick tour of the business but way more engaging – introducing company culture, values, and the lowdown on how things work. These videos are total game-changers because they fast-track the onboarding process, saving everyone from drowning in paperwork, endless manuals, and boring PowerPoint presentations.
Product Tutorial Videos
Purpose: Clarify complex procedures and workflows
Content: Step-by-step tutorials, visual process maps, and best practices
Uses: Website, Social Media, eCommerce, Trade Shows, Conferences, Point-Of-Purchase
A product tutorial video is your ticket to unveiling the magic of what you're selling in a way that's crystal clear and super engaging. It's like having a friendly guide walk your customers through the ins and outs of your product, making it easy for them to become pros. Product tutorial videos are the ultimate show-and-tell for your product, giving customers a firsthand look at how it works, its cool features, and why it's a game-changer. It's not just about selling; it's about making your customers feel like they've got a backstage pass to the awesome world of your product, turning potential buyers into satisfied customers!
Safety Training and Compliance Videos
Purpose: Ensure adherence to safety protocols and regulatory compliance
Content: Safety guidelines, emergency procedures, and compliance training
Uses: Website, Contractor/Vendor Orientation, New Employee Onboarding
A safety video ensures everyone knows the ropes to keep themselves and their colleagues safe at work. It's a visual guide that spells out safety rules, emergency procedures, and best practices, making it crystal clear and easy to follow. From preventing accidents to handling emergencies like a pro, a safety video is the ultimate tool to keep the work environment not just productive, but also protected. Having a safety video is also great tool for making visitor and contractor orientations much more efficient and effective!
Corporate Announcement Videos
Purpose: Communicate major company updates to stakeholders
Content: CEO messages, key achievements, and future plans
Uses: Website, Social Media, Intranet, New Employee Onboarding
A corporate announcement video is like the red carpet of company updates, bringing important news to life in a dynamic and engaging way. It's a visual feast that lets companies share exciting announcements, changes, or milestones with their team or clients. Producing corporate announcement videos is crucial because you can transform mundane memos into captivating stories, ensuring that information lands with impact and sticks in people's minds. Whether it's unveiling a new project, celebrating success, or sharing a change in direction, a well-crafted corporate announcement video is the key to fostering transparency, boosting morale, and keeping everyone in the loop with style.
Event Recap Videos
Purpose: Document and share highlights of company events
Content: Event footage, attendee interviews, and key moments
Uses: Website, Social Media, Recruiting Fairs, Intranet, New Employee Onboarding
An event recap video is like a highlight reel for your company's awesome moments, capturing the energy and excitement of a gathering, conference, or celebration. It stitches together the best snippets, interview clips, key takeaways, and memorable happenings, turning hours of event goodness into a bite-sized, shareable experience. Companies should produce these because it's the golden ticket to extending the life and impact of an event. It lets you relive the magic, share it with those who missed out, and showcase your company culture in action. Plus, it's a fantastic marketing tool, building buzz for future events and showcasing your company as a vibrant, dynamic force.
Community Engagement Videos
Purpose: Showcase your company's involvement in community initiatives
Content: Community projects, partnerships, and volunteer efforts
Uses: Website, Social Media, Trade Shows, Conferences, In-Person Meetings
A community engagement video is a visual celebration of partnerships, charitable initiatives, or collaborative efforts that highlight your company's commitment to making a positive impact beyond business. These videos help humanize your brand, fostering trust and loyalty. It's not just about saying you care; it's about showing it in action, building a genuine connection with your audience. A well-crafted community engagement video serves as a beacon, attracting like-minded individuals who appreciate a company that not only talks the talk but walks the walk when it comes to social responsibility. It's the key to building a brand that resonates with a community on a deeper level.
Need help producing videos for your company?
As a full-service video production agency with 250+ camera crews strategically located in cities throughout the United States, 6 STRONG MEDIA offers a faster, simpler way to make great videos for your company, without all the hassle. Let’s explore working together!