Testimonial Video Insights

Testimonial Videos: How to Inspire and Engage Customers Through Powerful Visual Storytelling


Are you looking to make a big impact with your company, products or services? One of the most powerful ways to get your message across and inspire action is through a testimonial video filmed with satisfied customers, clients or members.

A testimonial video has the ability to change the trajectory of your organization, bringing your vision and mission to life in a way that inspires customers, employees, stakeholders, and community supporters.

In this article series, we'll explore the history and rise of video marketing, and why testimonial videos have become crucial for all types of organizations. We'll delve into the process of producing testimonial videos, including how to go about it, explore when it makes sense to hire a video production agency to help, and where you should distribute the final product.

We'll also provide you with helpful tools, such as sample interview questions and sample shot lists, to help guide you through the production process.

By the end of this series, you’ll have a deeper understanding of how testimonial videos can help you tell your organization's story, inspire and engage prospects, and ultimately achieve your marketing and recruitment goals.

Review the topics below and contact us if you’d like to schedule a consultation to discuss creating a testimonial video (or several) for your organization!

Introduction to Testimonial Videos

Why They Work & How to Use Them

Pre-Production: The Planning Process

Production: The Filming Process

Post-Production: The Editing Process

Distribution and Promotion: Getting Your Testimonial Videos in Front of People

Hiring a Video Production Agency

Planning Tools

Wrap Up


Need help producing videos for your company?

As a full-service video production agency with 250+ camera crews strategically located in cities throughout the United States, 6 STRONG MEDIA offers a faster, simpler way to make great videos for your company, without all the hassle. Let’s explore working together!