Testimonial Videos: How to Inspire and Engage Customers Through Powerful Visual Storytelling
Are you looking to make a big impact with your company, products or services? One of the most powerful ways to get your message across and inspire action is through a testimonial video filmed with satisfied customers, clients or members.
A testimonial video has the ability to change the trajectory of your organization, bringing your vision and mission to life in a way that inspires customers, employees, stakeholders, and community supporters.
In this article series, we'll explore the history and rise of video marketing, and why testimonial videos have become crucial for all types of organizations. We'll delve into the process of producing testimonial videos, including how to go about it, explore when it makes sense to hire a video production agency to help, and where you should distribute the final product.
We'll also provide you with helpful tools, such as sample interview questions and sample shot lists, to help guide you through the production process.
By the end of this series, you’ll have a deeper understanding of how testimonial videos can help you tell your organization's story, inspire and engage prospects, and ultimately achieve your marketing and recruitment goals.
Review the topics below and contact us if you’d like to schedule a consultation to discuss creating a testimonial video (or several) for your organization!
Introduction to Testimonial Videos
Why They Work & How to Use Them
The psychology of storytelling and how it applies to testimonial videos
The importance of emotional storytelling in marketing and recruiting
How to use a testimonial video to raise money on social media
How to use a testimonial video to raise money at a fundraising event
Pre-Production: The Planning Process
How to choose your testimonial stories and determine your key messages
Letter/Email - Requesting staff member or volunteer participation in testimonial video project
Letter/Email - Requesting client or family participation in testimonial video project
Creating a storyboard and shot list for your testimonial video
Production: The Filming Process
What equipment you'll need to film testimonial videos and how to use it
How to shoot in a variety of settings and lighting conditions
Tips for making your interviewees feel comfortable on camera
Post-Production: The Editing Process
Organizing and selecting footage for editing your testimonial video
Review and approval process for your finished testimonial video
Distribution and Promotion: Getting Your Testimonial Videos in Front of People
Best practices for sharing your testimonial video on social media and other platforms
How to use your testimonial video in fundraising and other awareness campaigns
Strategies for reaching new audiences with your testimonial video
Hiring a Video Production Agency
How difficult is it to produce a testimonial video? What are the challenges?
How can a video production agency make the process of making a testimonial video easier?
How to get your C-Suite or Board of Directors to approve a video production budget
How to select the right video production agency for your testimonial video project
Planning Tools
Wrap Up
Need help producing videos for your company?
As a full-service video production agency with 250+ camera crews strategically located in cities throughout the United States, 6 STRONG MEDIA offers a faster, simpler way to make great videos for your company, without all the hassle. Let’s explore working together!