B-roll shots can greatly enhance a testimonial video by showing the product, service or programs in action. This helps your film crew be more prepared and will result in better footage!
Here's a sample shot list that can be tailored for your company:
Establishing shots of your location (e.g. exterior of the building, signage)
Shots of people working, volunteers setting up for an event or activity, etc.
Close-ups of hands working on a project (e.g. painting, building, cooking)
Wide shots of the organization's facilities (e.g. classrooms, playgrounds, community gardens)
Close-ups of participants' faces and emotions (e.g. smiling, laughing, engaged in an activity)
Footage of staff members providing services or working with participants
Shots of volunteers and staff members interacting with participants
Time-lapse footage of a project progressing (e.g. building a home, planting a garden)
Footage of the organization's impact (e.g. improved living conditions, higher test scores, increased access to resources)
Shots of events or activities with the community (e.g. festivals, block parties, fundraisers)
Footage of the organization's outreach efforts (e.g. handing out flyers, speaking at events)
Close-ups of materials related to the organization's mission (e.g. books, tools, medical equipment)
Candid shots of participants and volunteers in conversation and enjoying themselves
Shots of the organization's logo and branding elements
Remember to capture plenty of footage and include a variety of shots to tell a compelling visual story of your organization's work and impact. These shots can then be edited and used in your testimonial video, as well as other promotional materials.
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