In recent years, video marketing has become an increasingly popular way for organizations to engage with their audience and increase awareness about their company, products or services.
It's no secret that visual content is more engaging than text-based content, and many companies are now producing videos to assist with marketing and recruitment efforts.
But when did this trend start, and why has it become so popular?
The rise of digital video marketing can be traced back to the early 2010s. At the time, social media platforms like Facebook, Twitter, and YouTube were making it easier than ever for organizations to share their message with a wider audience. Companies saw the potential of video to help tell their stories in a more compelling and emotionally impactful way, and they began investing in video production.
As video production technology became more accessible and affordable, companies began producing more and more video content.
They used these videos to introduce their brand to new audiences, promote their products and services, and to recruit/onboard new employees. And as the number of videos increased, so did their effectiveness.
Companies saw that video was a powerful tool for storytelling and that it could connect with viewers on an emotional level.
Video can showcase the work that you do in a way that written content or photos can't. It can capture the human impact of their work, tell the stories of the people they serve, and inspire viewers to get involved.
The rise of video marketing has also been fueled by the changing preferences of younger generations.
Millennials and Generation Z are more likely to engage with video content than any other form of media. They expect to be able to access content on their phones, and they prefer content that is short, engaging, and shareable.
Companies have recognized this trend and adapted their communication strategies to meet the preferences of these generations.
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