Why Use Live Video at Events and Conferences?
Live video is the new “next big thing.” It’s growing at an alarming rate and according to PR Newswire, it is projected to become more than a $70 billion industry by 2021.
That’s why you should care.
There are many myths about live video that need to be set straight. It will decrease attendance, it only makes sense to live stream huge events, and it’s too expensive to name a few. Wrong, wrong, and partially wrong.
Live streaming can actually help grow your attendance. According to Digitell, 30% of people who watch an event live streamwill attend the same event in person the following year. Also, you don't have to host an huge international conference or event to warrant a live stream as live video is definitely a worthy investment for all types of events and sizes. It is a great way to expand the event (and your brand) beyond the room. “It’s just too expensive.” This is an objection we hear all the time. Yes, it can be expensive to have a professionally, produced set-up. However, chances are that the technology investment will provide a healthy ROI by increased brand recognition and ticket sales for the next event.
Technology is changing by the day. It’s time to think outside the box and determine innovative ways to better connect with our audiences – the ones in the rooms, and the ones who aren’t.
We Are a Creative Video Agency
6 STRONG MEDIA specializes in developing animated explainer videos, live-action videos and motion graphic animations that support marketing and internal communication strategies. We offer our corporate clients and creative agency partners flexible pricing, top-quality work and lightning fast turnarounds all while making the production process easy and stress-free.