Why Should I Care?

Why Use Live Video at Events and Conferences?

Live video is the new “next big thing.” It’s growing at an alarming rate and according to PR Newswire, it is projected to become more than a $70 billion industry by 2021.  

That’s why you should care.

Check out this highlight video of a Lodge Cast Iron live video production.

There are many myths about live video that need to be set straight. It will decrease attendance, it only makes sense to live stream huge events, and it’s too expensive to name a few. Wrong, wrong, and partially wrong. 

Live streaming can actually help grow your attendance.  According to Digitell, 30% of people who watch an event live streamwill attend the same event in person the following year. Also, you don't have to host an huge international conference or event to warrant a live stream as live video is definitely a worthy investment for all types of events and sizes. It is a great way to expand the event (and your brand) beyond the room. “It’s just too expensive.” This is an objection we hear all the time.  Yes, it can be expensive to have a professionally, produced set-up. However, chances are that the technology investment will provide a healthy ROI by increased brand recognition and ticket sales for the next event.
 
Technology is changing by the day. It’s time to think outside the box and determine innovative ways to better connect with our audiences – the ones in the rooms, and the ones who aren’t.

We Are a Creative Video Agency

6 STRONG MEDIA specializes in developing animated explainer videos, live-action videos and motion graphic animations that support marketing and internal communication strategies. We offer our corporate clients and creative agency partners flexible pricing, top-quality work and lightning fast turnarounds all while making the production process easy and stress-free.

Need to produce creative and engaging videos for your website, trade show exhibit or social media channels?

Make it Rain

Spend Those Marketing Dollars!

The end of year is nearing, and you have a few extra unspent dollars in your marketing budget. What should you do with those funds before they get rolled up and eaten up by the new budget year?  Create video content, of course…#duh!

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BROLL (Visuals)

You can never have enough BROLL . Take some time to determine what video footage would be awesome to have on hand for future video projects.  BROLL comes in super handy for quick social media and blog posts, as well as for longer projects such as brand videos, client testimonials, product videos, etc. End of year is a great time to inventory your video content library and figure out how you can quickly stock up your video footage assets with simple planning for one or two shoot days.

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Brand Video/Corporate Sizzle Reel

Does your company have enough sizzle?  Do you have a high-level, eye-catching piece that can attract potential customers in two minutes or less?  If not, you should consider a brand video, sometimes referred to as a corporate sizzle reel.  The great thing about sizzle reels is that they can be used in many different applications such as website home pages, trade shows, email signatures, sales meetings, and the list goes on. Check out our 6 STRONG MEDIA sizzle reel, and we’ll show you how it’s done.

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Customer Testimonials

What sells your product and services better than customer testimonials?  Nothing…that’s the answer.  So why not stock up on customer testimonial videos?  These can be done in a variety of ways.  We can help you capture testimonials from customers all over the country by using one of our 180 camera crews around the country. It’s even easier if you’re looking to capture testimonials from local clients.  You can schedule a shoot day or two in one location, and bring in dozens of customers to sing your praises.  You could have more testimonial content that you know what to do . We call that a good problem.

Product Videos

Need help selling and marketing a specific product line?  If you answered yes, then product videos are the answer.  Product videos succinctly share your key messages in a captivating way.  Studies show that 4x as many customers would rather watch a video about a product than read about it.

Plan, Produce, Post, Promote

The 4 P’s of Successful Video Marketing

Plan, Produce, Post, Promote

Check out 6 STRONG MEDIA's very own Kris Simmons in this 90-second clip as he highlights the major points to consider when planning your next video project.

Related Articles

Thanks to the Chattanooga Area Chamber of Commerce for requesting our expertise in the online Business Trend. Check out our latest articles about corporate video production.

What’s the Video Marketing Buzz All About

The Video Marketing Game Plan – How to Win with Video

The Video Marketing Game Plan -  Part 2 – Producing Your Video

I’ve Produced my Video -  Now What?

We Are a Creative Video Agency

6 STRONG MEDIA specializes in developing animated explainer videos, live-action videos and motion graphic animations that support marketing and internal communication strategies. We offer our corporate clients and creative agency partners flexible pricing, top-quality work and lightning fast turnarounds all while making the production process easy and stress-free.

Need to produce creative and engaging videos for your website, trade show exhibit or social media channels?

Winner Winner!

2018 Small Business Awards

What does Chattanooga School of Language, Reliance Partners, Manufacturing Repair and Overstock, and Chattanooga Girls Leadership Academy have in common?  They are all winners!

6 STRONG MEDIA partnered with the Chattanooga Chamber of Commerce to produce affordable, yet professional, company brand videos for twelve small business award finalists. These videos were unveiled at an awards luncheon to an audience of over 1,300 people and will be featured by the honored companies on websites and social media outlets. 

We Are a Creative Video Agency

6 STRONG MEDIA specializes in developing animated explainer videos, live-action videos and motion graphic animations that support marketing and internal communication strategies. We offer our corporate clients and creative agency partners flexible pricing, top-quality work and lightning fast turnarounds all while making the production process easy and stress-free.

Need to produce creative and engaging videos for your website, trade show exhibit or social media channels?

Enjoy These Thanksgiving Leftovers!

Gobble Gobble!

Just as you look forward to Grandma's yummy pecan pie or Uncle Benny's cranberry sauce, we hope you continue to enjoy this hilarious Thanksgiving animation created by the creative turkeys at 6 STRONG MEDIA.

We Are a Creative Video Agency

6 STRONG MEDIA specializes in developing animated explainer videos, live-action videos and motion graphic animations that support marketing and internal communication strategies. We offer our corporate clients and creative agency partners flexible pricing, top-quality work and lightning fast turnarounds all while making the production process easy and stress-free.

Need to produce creative and engaging videos for your website, trade show exhibit or social media channels?

"River Envy" Mockumentary

How do you create a video that entertains your event attendees and also generates thousands of organic views online?

You hire 6 STRONG MEDIA to help fabricate a completely ridiculous story that can be temporarily passed off as your new community revitalization strategy.

The Client

The Greater Dalton Chamber of Commerce is a membership organization that serves over 1,000 businesses. It's mission is to serve their members by being a catalyst for economic growth, workforce and leadership development, and quality of life improvements in the Dalton, Georgia community.

The Assignment

Led by President and CEO Rob Bradham, the Greater Dalton Chamber team wanted to produce a humorous video that could be used to entertain event attendees at their annual Chamber banquet. They chose to work with a video production agency and selected 6 STRONG MEDIA to help develop the project.

The Concept

In early discussions, we learned that the Chamber was on the tail end of creating and  launching their new community revitalization plan and while brainstorming potential concepts for the video, we also learned that  local citizens have stated "revitalizing  our community would be much easier if we had a river".

Since the only thing running through Dalton's downtown area is a major railroad system, it was obvious the strategic plan wouldn't include a riverfront revitalization.

However, the new plan hadn't been released yet and since our video would debut a couple weeks before the public announcement, we had the perfect opportunity to develop a concept that would not only work to entertain their event audience, but could also help them promote the new strategic plan to a much larger audience online. 

In order to expand the viewership from a few hundred at the banquet to thousands of people via social media, we knew the video concept had to be something unique, attention-grabbing, and funny.

With that in mind, our team proposed the creation of a Mockumentary entitled “River Envy.”

The idea was to create an absurd, short documentary about why it was decided that a river was necessary for revitalization and how their community came together to engineer plans for bringing a river to their downtown area. The video would conclude with Rob (Chamber President) waking up from this "terrible dream" to deliver a message that Dalton doesn’t need a river for successful community revitalization. 

The Creative

Once the concept was approved, 6 STRONG went to work writing the script, developing shot lists and designing the overall look/feel of the video. 

In order to keep the project within budget, we asked the Chamber (with our guidance) to provide all locations, amateur actors and props needed to capture all the scenes featured in the approved script. Their team was extraordinary in helping to coordinate the effort which made it possible for us to complete all filming in just two days.  

After that, we moved the project into post-production where all the video editing, motion graphic animation, audio mixing and final rendering needed to create the finished product was completed in less than two weeks.

The Delivery

Once the edited video was completed (prior to the final deadline), we uploaded the file to our online video platform and notified the Chamber that it was ready to review. They were blown away by the finished product and immediately approved the project with zero revisions.

The Results

The Greater Dalton Chamber banquet was a huge success, and the video was greatly welcomed by event attendees with roaring laughter throughout the room. The Chamber also uploaded the video to its Facebook page which generated over 6,900 organic views and 49 shares within a 7-day period.

KPI's met. Mission Accomplished.

We Are a Creative Video Agency

6 STRONG MEDIA specializes in developing animated explainer videos, live-action videos and motion graphic animations that support marketing and internal communication strategies. We offer our corporate clients and creative agency partners flexible pricing, top-quality work and lightning fast turnarounds all while making the production process easy and stress-free.

Need to produce creative and engaging videos for your website, meeting, trade show or social media channel?